WillmarRadio.com is the website of Lakeland Broadcasting Company’s
family of four radio stations broadcasting in West Central Minnesota:
- Your Station – 102.5 Q102 (KQIC)
- News/Talk 1340AM and 96.3FM (KWLM)
- 100.1 Big Country (KOLV)
- 106.5 The Train (KLFN)
Our Vision, Purpose and Values:
THE LAKELAND BROADCASTING STORY:
Lakeland Broadcasting Company has always been committed to serving
our community. We strive to create and deliver programming that attracts
the dominant share of the local audience, provides marketing services,
connects people, and serves our community. All while operating on a base
of our core values: passion, integrity, and respect for people.
HARRY LINDER'S DREAM:
Harry Linder was a classic entrepreneur looking for an opportunity.
As he traveled the state selling investments he discovered a business
he had a passion for and a location that had the economic vitality he
was looking for. He had the vision to see how radio would serve and
thrive in the Willmar area. At the time, the FCC was reluctant to grant
a license in a market as small as Willmar. After two visits to
Washington D.C., Harry prevailed and the FCC granted him a
license. His dream of providing radio broadcasting service in
West Central Minnesota became a reality as KWLM went on the air
October 5, 1940. The station signed on the air at 6:00 am with The
Star Spangled Banner.
THE FIRST LOCATION:
“Willmar’s new radio station KWLM will go on the air at 6 o’clock
Saturday morning and a full day’s program will be carried on from
that time until 10 o’clock in the evening. The studios are situated
on the third floor of the auditorium. The station, 100 watts and on
a frequency of 1340 kilohertz, has its transmitter across the lake,
north of the First Street Bridge and Highway No. 71, where the
tower rises some 150 feet in height.” (Willmar Daily Tribune)
On January 3rd, 1972, an FM station was added operating at 102.5FM.
Third generation owner, Steve Linder, took over the stations in 1990.
It was a new era, and eventually others stations were added to the family:
A country format (currently known as 'Big Country') was added in 1999,
and The Train went on the air in 2003. An FM translator was added
to KWLM in 2012. We continue to reach those in the communities
we serve through 'over the air' radio as well as digitally through internet
streaming and social media, and continually strive to assist our advertisers
to grow revenue and awareness.