Jennie-O float

(New York NY-) For the second year in a row Jennie-O/Turkey Store will be putting a float in the Macy's Thanksgiving Day Parade in New York. Jennie-O Vice President of Marketing Nicole Behne will be there, and unlike last year, there will be people lining the parade route...

...This is the 95th annual Macy's Thanksgiving Day Parade, and Jennie-O will be float number 10...

...Behne says next year will be year 3 of their 3-year sponsorship of the parade, and after that, they'll reassess their future participation. A balloon is not beyond the realm of possibility. Behne says Jennie-O means turkey, and nothing says Thanksgiving and turkey more than the Macy's Thanksgiving Day Parade. She says they got 2.3 million media impressions of the float last year, and Jennie-O is the first and only turkey company to be in the parade and they're proud to represent Minnesota and the Willmar area. The parade goes from 9 a.m. to noon and will be televised on NBC.