(Minneapolis, MN) -- Minneapolis' tourism agency is kicking off a new campaign to destroy a negative stigma about the city following the civil unrest linked to the police killing of George Floyd. The marketing effort is named See What All the Fuss Is About. It targets those living within a 300-mile radius of Minneapolis. Meet Minneapolis' chief executive Melvin Tennant says 60-percent of the city's visitors come from the suburbs, Greater Minnesota, and surrounding states.